Contextualization: The Business is the Context
Contextualization: The Business is the Context

#Email communication, especially within a group of people, becomes very inefficient: The key problem is, that we send information around - leading to many copies of the same information and resulting in #fragmentation and #inconsistency. Who has the latest version of a file? And who will integrate all the different suggestions and corrections? And how do we make sure, that all relevant people get the right information, without overloading everyone with too much information (cc-culture, #spam)?

Mail fragmentation through sending information

#email sends information: #fragmentation, #inconsistency, #spam

#Contextualization solves most of the problems with email: On the web, we travel ourselves, we don't send multiple copies of information. Like this, we always have one single copy of each information, staying in the original context in which it was created.


#Contextualization in #Colayer: one single copy within full history.

Different to Email and most of the Social Networking and Collaboration Tools, Colayer is neither organized according to time, nor according to information type, but according to business context: The company organization, the projects and the topics.

But contextualized communication also leads to a different team culture: From an individualistic “inbox culture” to a collective sharing culture. The fact, that all information is in the cloud, owned and managed by everyone involved, leads to a shared knowledge management and a collective ownership.